Chap. 9 Video Case McDonald’s – Marketing

McDonald’s organizes its marketing team to align with its ________.customer segments
In order to obtain the best results from its segmentation efforts, McDonald’s focuses on _________.collecting information
McDonald’s develops position profiles based on which of the following methods?Salient attributes
By appealing to the different needs/wants of various ethnic groups, McDonald’s is using ______ segmentation.demographic
When evaluating the attractiveness of various segments, McDonald’s should consider _________.Profitability