competitors | Branding provides a way for a firm to differentiate its product offerings from those of its _____. |
consumers | Brand awareness measures how many _____ in a market are familiar with the brand. |
rebranding strategy | Doritos’ new color scheme and bold logo are part of its _____. |
brand associations | Frito-Lay’s spending on advertising and promotion of Doritos’ taste and smell was designed to create _____. |
brand loyalty | Consumers’ trust for Frito-Lay’s brands leads to _____. |
perceived value | The relationship between the benefits and cost of Doritos is called _____. |